A Heyli coworking story

One floor apart.
Three months.
Not one hello.

Ola is a freelance designer. Sam runs a startup one floor up. They used the same coffee machine for three months. This is how they finally met.

One QR code

“How a card next to the coffee machine got me my biggest client”

Ola Nowak · Freelance product designer

I moved to Kraków in March. I took a desk at a coworking because I didn’t want to work from my kitchen.

Three months in, I knew the wifi password and the barista. That was it.

Forty people on my floor. Forty pairs of headphones.

Then one morning I saw a small card next to the coffee machine.

Hi, I’m Heyli 👋

Want to meet the right people here? Scan me and say hi on WhatsApp.

Free · Takes 2 min

A small card next to the coffee machine with a QR code that opens a WhatsApp chat with Heyli.

Ola Nowak · Freelance product designer

I scanned it while my coffee was brewing. WhatsApp opened with a message ready to send. No app, no sign-up form.

A quick chat

Ola Nowak · Freelance product designer

It took less time than my coffee. It felt like talking to a friend who knows everyone.

Heyli’s picks

Ola Nowak · Freelance product designer

No profiles to scroll. Three names and one reason each. I just wrote a number.

The other side

“I didn’t have time to look for a designer”

Sam Carter · Co-founder, Cartly

Our app was six weeks from launch. Our checkout was a mess.

Agencies wanted three months and a big budget.

On my first day at the coworking I told Heyli: I need a designer, fast. Then I forgot about it.

Two days later, this email came.

From Heyli
To Sam
Subject

Ola x Sam - worth meeting?

Hey Sam,

Ola wants to meet you. She’s a freelance product designer, and she works one floor below you in the coworking.

She redesigned three checkout flows, and each one doubled sales. You told me your checkout needs a designer before launch. I think this fits.

Here is her LinkedIn.

Interested? Reply “Yes” and I’ll set up the intro. If not, tell me why, so I can make better matches.

Cheers,
Heyli

P.S. Ola hasn’t seen your contact details, so you decide.

Sam Carter · Co-founder, Cartly

She was in the same building the whole time. I replied “Yes” before I finished reading.

The intro

From Heyli
To Ola, Sam
Subject

Ola x Sam - intro

Hi Ola and Sam,

You both said yes, so here you go.

Sam, Ola is a product designer. She redesigned three checkout flows, and each one doubled sales. She is free from next month.

Ola, Sam co-founded Cartly, a grocery app. It launches in six weeks, and the checkout needs a designer.

You work one floor apart. The coffee machine is a good place to start.

Heyli 💛

Sam Carter · Co-founder, Cartly

I read it at my desk. I walked down one floor. We had coffee ten minutes later.

Six weeks later

Ola Nowak · Freelance product designer

Sam became my biggest client. We shipped the new checkout two days before launch.

Leo said yes too. We have lunch every Tuesday. Now it’s six of us.

Sam Carter · Co-founder, Cartly

Checkout sales went up 41% in the first month.

The best designer I could find sat twenty metres from me.

  • 1 QR code scan
  • 2 yeses
  • 10 min from intro to coffee
  • +41% checkout sales

What they took away

Ola Nowak Freelance product designer

You don’t need to network. You need one good intro.

  • Scanning the QR code took ten seconds. The chat took two minutes.
  • Heyli asked what I’m good at. Nobody at a networking event ever did that.

Sam Carter Co-founder, Cartly

Look in your building before you look online.

  • I said one sentence to Heyli on day one.
  • I only had to say yes. The intro already explained why we should meet.

Kasia Zając Community manager, coworking in Kraków

I printed one card. The members did the rest.

  • Ola and Sam both renewed for a year.
  • I didn’t organise a single event to make it happen.

Your members already sit next to the right people. Heyli helps them say hello.

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